The Lifecycle of a Sales Call with Aside: Your AI Co-pilot from Start to Finish
Introduction: From “Let Me Get Back to You” to “Here’s the Answer”
For tech sales teams, a live call can be a high-stakes balancing act. Prospects often pose complex technical questions that can stump even experienced representatives, leading to a momentum-killing pause.
This is the “knowledge gap” that can make or break a deal. Aside is an AI co-pilot designed specifically to fill this gap, surfacing suggestions in real time from your docs and your top reps’ past calls.
The core promise is simple: to eliminate the need to say, “let me get back to you.”
1. Before the Call: Setting the Stage for Success
Success in a complex sales call begins long before the meeting starts. It requires deep preparation, a process that Aside automates to ensure you are ready for any question the moment a call begins.
1.1. Unifying Your Company’s Knowledge
The primary benefit of Aside’s preparation phase is creating a single, instantly accessible source of truth for every call. By connecting all of your company’s disparate knowledge sources, Aside ensures that every piece of relevant information is at your fingertips. The types of sources it can connect to include:
Docs
Blogs
HubSpot
Slack
1.2. Automating the Connection
Once your knowledge sources are connected, Aside works automatically in the background. There is no manual activation needed for each meeting; the tool is designed to “just work.” It automatically detects and begins listening to calls on the following platforms:
Zoom
Google Meet
Teams
With your knowledge base connected and ready, Aside seamlessly transitions from preparation to becoming your real-time co-pilot the moment your meeting begins.
2. During the Call: Real-Time Confidence and Insight
During a live conversation, Aside’s core function is to provide live suggestions and coaching, empowering you to “Answer with confidence every time.”
2.1. Your Live Assistance Toolkit
The platform offers a suite of features that work together to keep you in control of the conversation, fully informed, and focused on the prospect.
Cheatsheet
What It Does-Surfaces - Pre-loaded answers to common questions the moment a prospect asks.
The Impact on Your Call - Provides instant, accurate answers to frequently asked questions, building credibility.
On-the-Fly Search
What It Does-Surfaces - Searches all connected docs and past calls in under one second (<1s).
The Impact on Your Call - Ensures you are never stuck on an unexpected technical question, drawing from your entire knowledge base.
Pain Point Spotting
What It Does-Surfaces-Listens for and highlights prospect pain points as they come up.
The Impact on Your Call- Helps you dig deeper into customer needs and prevents calls from ending with scattered questions.
Talk Ratio Coaching
What It Does-Surfaces -Provides a real-time nudge when you are talking too much.
The Impact on Your Call-Encourages you to listen more, making space for the prospect to share valuable information.
Live Summary & Notes
What It Does-Surfaces-Generates key points and notes as the conversation happens.
The Impact on Your Call - Frees you to focus completely on the prospect instead of on taking notes.
Live Translation
What It Does-Surfaces-Translates conversations in real time, breaking down language barriers.
The Impact on Your Call - Allows you to communicate effectively and confidently with a global customer base.
Ask AI About the Call
What It Does-Surfaces-Lets you search and chat with the history of your past calls anytime.
The Impact on Your Call -Instantly recalls key details from previous conversations to provide context for the current one.
Custom Live Suggestions
What It Does-Surfaces -Extends live suggestions with your team’s custom tools and APIs.
The Impact on Your Call -Tailors AI assistance to your specific tech stack and internal workflows for maximum relevance.
Once the call wraps up, Aside’s work isn’t done; it immediately helps you learn and improve for the next opportunity.
3. After the Call: The Learning and Improvement Loop
Aside turns every call into a valuable learning experience, helping you grow professionally and making each subsequent interaction more effective.
3.1. Instant Summary and Feedback
Immediately after a call ends, Aside provides a complete summary that includes instant feedback. This analysis shows you exactly how you handled specific questions and objections, giving you concrete insights so you can “grow with every call.”
3.2. Making Your Next Call Smarter
Aside’s powerful “memory” feature captures what worked and what didn’t from each conversation, building a library of your team’s institutional knowledge. It learns from your top reps’ past calls, capturing their winning strategies and democratizing that expertise. This memory is then used to create smarter, more effective real-time suggestions in future calls, allowing every rep to benefit from the experience of your best performers and creating a powerful cycle of team-wide improvement.
This entire cycle of preparation, real-time assistance, and learning is powered by a platform designed with your privacy and security as its top priority.
4. Your Silent, Secure Partner
All of Aside’s powerful features operate securely and privately in the background, giving you a powerful advantage without compromising your or your customer’s data.
Doesn’t Intrude: Aside listens locally on your machine and never joins the call as a bot participant, so its presence is completely undetectable to others on the call.
Invisible to Your Prospect: The tool never appears on shared screens, remaining visible only to you.
Ironclad Data Protection: All data is protected with end-to-end encryption (AES-256-GCM and RSA-4096) both in transfer and in storage.
Your Data Stays Yours: Your conversations are 100% private and are never used to train external AI models.
Conclusion: Make Every Rep Sound Like a Pro
The journey of an Aside-powered sales call is one of confidence and continuous growth. It begins with seamless, automated preparation, moves to confident real-time execution where every question is answerable, and concludes with a learning loop that makes every call smarter than the last.
See how Aside handles the hard parts and makes every rep sound like a pro.
